Ask-Arden - our knowledge base for matters relating to direct mail, mailing list and data management, call centre, telemarketing, internet marketing, print, response handling, and creative work.

	Getting the technical details right is key to the smooth execution of any project. Here you can ensure you have the knowledge to avoid problems from the start.
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	If our library has not been able to answer your question, contact us by phone on +44 (0)1455 852 242 or by fax on +44 (0)1455 852 249 or email us a query via our contact page form.

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	These links may also be useful to you from time to time: Currency converter Guide to quality in banner and pop-up stands
	And from the creative services company on our premises, some calculators for knowing beforehand how your images will print (e.g. at 300 dpi for litho presses): Images for print: size calculator (pixels to mm) How big can my image be printed? Images for print: size calculator (mm to pixels) How big must my image be to print at the size I want?

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Here you can access our library of useful information as downloadable documents (pdf format unless otherwise stated).

IT jargon buster
We clarify some common, and commonly misunderstood, terms relating to the list and database aspect of multi-channel marketing

Web talk jargon buster
A glossary of some often bandied-about web advertising terms.

Machinable envelopes
What can be machined and what can't, plus size definitions.

Bulk business mail calculator
Royal Mail's calculator for bulk business mailing.

Marketing and the Olympics (full pdf from CIM) – how easily you could pick up a huge fine! See our News section for a quick summary.