Arden Direct Marketing News

Arden Direct are mindful that being in the mailing industry we have a responsibility to ensure that we do not send mail which is only filling landfill sites, at the detriment of society. However Direct Marketing remains a very important channel to our clients in their marketing mix, ensuring that information on their products and services is received by their customers.

As a result we are firstly delighted to have achieved the ISO 14001 accreditation. We will be actively supporting the new PAS 20-20 accreditation which will make further tougher demands upon our processing and fully support Royal Mail and other carriers to promote the use of sustainable materials and encourage recycling. All of our clients understand the need for clean accurate data, carefully targeted towards their prospects and clients. No mail is sensible, nor a good return on investment, if it is received by the wrong audience. Our account managers are trained to discuss with you how to make your mailings more successful and less wasteful.

Sally Hollis

Whilst we were aware of the rules on size and format of Postage Paid Impression, Royal Mail - shock, horror - are saying if your PPI is the wrong size, as of Dec 1st 2008, they will RETURN your mail!

So ensure it’s right on print covers, envelopes and polythene.

To check if your design is right, go to www.royalmail.com and key into the search “PPI”.  Arden Direct are checking all clients stock and advising as a matter of course.

What is of  great concern to Arden Direct is that the Royal Mail is bringing up that small item in their Terms & Conditions which says  the “Account must match the postage paid impression”

Sounds fair - but what the Royal Mail fail to recognise is that ALL mailing houses have “stock” envelopes/film/polythene bags on the shelf - already printed - for the convenience of the client!

This provides fast response for urgent mailings – clients benefit from economy of purchase – and encourages mail and revenue for the ROYAL MAIL.

We shall be fighting this rather short sighted rule with the Royal Mail at our “partnership” meetings.  S A Hollis