Arden Direct Marketing News

Every brand manager is now in no doubt that making their brand as green as possible is a must.  As a result all suppliers, postal carriers and mailing houses must be able to offer “Green” Direct Mail options. 

To emphasise the point you may have been the recipient of our mail shot with a FREE bamboo and cardboard clicker pen.  Lucky you!

Its different, a bit of fun and we are asking for feedback from the pen chewers alike on if and when it fell to bits.  However the message is to help you think about sustainable mail; seek advice; look at the postal discounts on offer.

If you cannot bear to think you have missed out on your free pen, email and we will see if we have any left!  More importantly email us for advice and help to keep your mail GREEN.  

Sally Hollis

With my DMA Response Management Council Chair’s hat on, I am pleased to tell you that the Royal Mail are reviewing their Response Services.  This is smart on their part as none of the new entrants into the postalmarkets appear to have any appetite to offer such services.  I and other Response Management companies also record that their is still a healthy demand for postal reply services.  Surprisingly many people prefer to return a card, return an addressed freepost or business reply envelope to going to the web or making a call!  Think it is the anonymity of it and still a cheap and effective way to gain replies.

Good brownie points too to the Royal Mail in asking the very people who have to set it up, advise, manage and fuflill replies - i.e. Response Management Suppliers.  We all have loads of suggestions and horror stories on this service, which needs a serious overview. If you are a DMA Response Management Specialist - look out for your questionnaire.  We need input.

Sally Hollis