Royal Mail tightening rules on Postage Indicias

Whilst we were aware of the rules on size and format of Postage Paid Impression, Royal Mail - shock, horror - are saying if your PPI is the wrong size, as of Dec 1st 2008, they will RETURN your mail!

So ensure it’s right on print covers, envelopes and polythene.

To check if your design is right, go to www.royalmail.com and key into the search “PPI”.  Arden Direct are checking all clients stock and advising as a matter of course.

What is of  great concern to Arden Direct is that the Royal Mail is bringing up that small item in their Terms & Conditions which says  the “Account must match the postage paid impression”

Sounds fair - but what the Royal Mail fail to recognise is that ALL mailing houses have “stock” envelopes/film/polythene bags on the shelf - already printed - for the convenience of the client!

This provides fast response for urgent mailings – clients benefit from economy of purchase – and encourages mail and revenue for the ROYAL MAIL.

We shall be fighting this rather short sighted rule with the Royal Mail at our “partnership” meetings.  S A Hollis

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