The Royal Mail looking at Response Service improvements
With my DMA Response Management Council Chair’s hat on, I am pleased to tell you that the Royal Mail are reviewing their Response Services. This is smart on their part as none of the new entrants into the postalmarkets appear to have any appetite to offer such services. I and other Response Management companies also record that their is still a healthy demand for postal reply services. Surprisingly many people prefer to return a card, return an addressed freepost or business reply envelope to going to the web or making a call! Think it is the anonymity of it and still a cheap and effective way to gain replies.
Good brownie points too to the Royal Mail in asking the very people who have to set it up, advise, manage and fuflill replies - i.e. Response Management Suppliers. We all have loads of suggestions and horror stories on this service, which needs a serious overview. If you are a DMA Response Management Specialist - look out for your questionnaire. We need input.
Sally Hollis