Database and mailing list management
Since 1973 Arden Direct have developed and perfected systems to deal with the dynamic demands of the industry. We make full use of our own in-house programmers as well as proprietary packages and a dedicated development team. All input media are catered for; all output media are available.
Benefit from our experience of the ever-changing demands of technology, let us develop your database to suit your needs and get full use of this ground base tool in marketing. Modern direct marketing means getting to know your customers, selecting and targeting. Our clients recognise a mere name and address file is not adequate for the 21st century.
Our services include:- Build and maintenance of fully relational databases
- Address capture and verification by Post Office Address File (PAF) ensuring higher degree of accuracy
- Data capture and verification including algorithm checks
- Full preference file screening to include EPS, MPS and TPS
- Statistical reports and file analyses
- Networking to and from our contact centre
- Merge, purge and de-duplicating facilities
- Screening against all suppression files, national or client specific
- Sorting your data to take advantage of Royal Mail or Down Stream Access postal carriers
- Selective extraction and targeting
- Data enhancement and profiling
- List sourcing and broking services for our customers
Arden has developed a web-enabled "Complaints Database System" accessible by your staff, but maintained and run by Arden. This is ideal if your business needs central control, analysis and management of how you deal with your customer relationships. If this is an area in which you need assistance, speak to us today.